UOL is one of Singapore’s iconic real estate developer with an extensive portfolio of completed projects under its arm. UOL Development seeks to produce high quality homes for home buyers looking to find their dream home. UOL Development has a portfolio of residential properties as well as hotels and serviced suites under its arm. The brand is a household name in the city state.
The UOL Enterprise was started in 1963 as a Faber Union Limited. This company was an affiliate of Faber Union (HK) Company limited. The company was acquired by the company of the United Overseas Bank Limited in the year 1975.This acquisition prompted the name change to The United Overseas Land Limited. The company’s chairman since 1973 is Wee Cho Yaw, which indeed reflects on the stability level of the company, in management and operations.
UOL Development Real Estate Developer
It is important to appreciate that the name changes witnessed coincided with the increased growth and diversification of the company operations since its formation. The UOL Group Limited business is majorly concentrated in 3 areas which are; Hospitality, property investment and property development. In all of these three important economic investments fronts, UOL Group Limited has had immense contributions in Singapore.
In terms of the property investments portfolio of the UOL Company, there were notable investments in 2002, 2003 and 2006 with the rebranding of United Square shopping mall, the addition of two-story retail for Odeon Towers and the opening of a new wing for sports and lifestyles in Novena Square respectively. Further, in 2008 the company redeveloped its UOL buildings to Pan Pacific Serviced Suites. What’s more, in 2014, the UOL Group opened the OneKM mall which in Paya Lebar Central is certainly the biggest mall.
United Overseas Land Business in Other Industries
For the hospitality sector, the UOL group has spent massive investments over the years, from 1971 to present, in establishing various hospitality facilities. In 1971 the group established its first hotel referred to as Plaza Hotel. For the subsequent years, further hotels were to be added including New Park Hotel, Sheraton Suzhou Hotels and Sofitel Plaza Yangon. It is of the essence to note that because of the growth of the UOL group, further expansions have been possible and made overseas such as in China and Malaysia. For example, its UOB Building is in Xiamen, China. In addition, it is important to note that through the years, some of the group’s hospitality businesses have gone through expansions and rebranding making them as modern as possible.
The property development sector which is a thriving one has also attracted the investment of the UOL Group over the years. The company has been fortunate enough to acquire a number of lands and in developing a number of landed properties. For example, the company has landed properties in Spottiswoode, Newton, Nassim and in Upper Thomson. As can be noted from the locations of these development lands, they are in places which virtually cater for people of different economic abilities. There are those lands located in places which can be afforded by the moneyed, but there are also other lands in places with people that are not well-to-do.
UOL Development for Amber 45
UOL Development main motto is to deliver completed projects that is assured of its quality as well as value to home buyers who are looking for their dream home. Their portfolio includes residential units as well as office towers spread over Asia as well as North America. UOL Group corporate identity is build on the spirit of enterprise and innovation that brings the group through periods of growth throughout the real estate property cycle. UOL also identify opportunities that can bring value to its consumers. This is especially in the case of the newly launched Amber 45 where freehold land is getting lesser and many investors are looking for freehold real estate in the Amber Road area.
The UOL Branding
UOL is a leading developer in Singapore that has won numerous awards including the below
- Brand Finance – Top 100 Singapore Brands 2017 (#47) 2017
- Brand Finance – Top 100 Singapore Brands 2016 (#34) 2016
- Singapore Business Review’s Management Excellence Awards 2015 – Real Estate Management Team of the Year Award 2015
- CFI Award 2015 – Best Property Portfolio Management Team